About Us

Urban Hug : Embracing Comfort and Fashion

Urban Hug was born in 2020, amidst the transformative times of the COVID-19 pandemic, when the world experienced a significant shift in lifestyle and fashion preferences. As people moved away from rigid denims and formals, seeking comfort in airy, breathable clothing, Urban Hug emerged as a brand that perfectly encapsulated this new wave of fashion consciousness.

Our name, Urban Hug, is a testament to the blend of comfort and style that our clothing promises. We believe that fashion should not come at the expense of comfort, and our collections are designed to offer the best of both worlds.

The foundation of Urban Hug rests on the expertise and vision of our three founding partners, each bringing over 15 years of profound experience in the garment manufacturing and retail industry. This wealth of knowledge and passion for clothing has been instrumental in shaping the brand’s journey and ensuring our commitment to quality and innovation.

In our early days, we focused on offering premium cotton garments, catering to the demand for light and comfortable wear. However, as we grew, so did our understanding of the fashion industry’s environmental footprint. We made a conscious decision to pivot towards more sustainable practices. Today, Urban Hug is proud to offer a diverse range of clothing made from sustainable and recycled fabrics, aligning with our responsibility to minimize environmental impact and promote eco-friendly fashion.

At Urban Hug, we are more than just a clothing brand; we are a movement towards a more comfortable, stylish, and sustainable future. Join us in embracing the Urban Hug experience—where comfort meets fashion with a conscious touch.